Marketing for Investment Managers

You built a great fund.
Now investors need to know about it.

Reaching the right allocators is hard. Your competitors are loud. We give you a direct line to 25,000 qualified RIAs and family offices — at a fraction of the cost of traditional marketing.

25k
Qualified allocator contacts
36.5%
Average open rate
17.4%
Average click-through rate
Start a Campaign See How It Works
The Challenge

Investment marketing is broken for most managers.

You're exceptional at what you do. But communicating that to the right people — affordably, at scale, without burning cycles on lists that don't convert — is a different game entirely.

The allocators you need to reach are overwhelmed with outreach. And most marketing firms charge enterprise fees before you've seen a single open notification.

Saturated inboxes, ignored outreach
RIAs and family offices are flooded with generic emails. Without the right list and the right message, you're invisible.
Expensive, slow, and uncertain
Traditional marketing firms are costly, slow to onboard, and rarely specialize in the allocator audience you actually need.
No time to do it yourself
You're running a fund, not a content studio. Building campaigns from scratch pulls focus from where it matters most.
Our Approach

A direct line to the allocators
already looking for what you offer.

We've built and maintained a proprietary list of 25,000 RIA and family office contacts over years of hands-on marketing experience. We put your message in front of the right people — week after week — so you can focus on what you do best.

01
Discovery & Strategy
We learn your story, your investment thesis, and your audience. One focused discovery meeting gives us everything we need to craft messaging that resonates with allocators who are actively looking for managers like you.
02
Campaign Creation
We develop and refine your marketing materials — from full collateral creation to polishing what you already have. Every piece is built for the allocator mindset: specific, credible, and compelling.
03
Distribution & Reporting
Your campaigns go to a curated list of ~25k contacts. Weekly performance data keeps you informed. If something isn't working, we adjust — subject lines, topics, timing — until it does.
"We set you up, send on your behalf, and give you the data. Your job is to respond to inbound interest."
Start Now
2025–2026 Campaign Results
36.5%
Open Rate
vs. 20.5% industry avg
17.4%
Click-Through Rate
vs. 1.8% industry avg
25,000+
Allocator Contacts
RIAs & family offices
4–6 wks
Time to Launch
from signed engagement
How We Work Together

Choose the level of support
that fits your situation.

Whether you have polished collateral or a blank slate, we have a path forward. All tiers get access to our full 25,000-contact network and weekly performance reporting.

Basic

You have your marketing ready to go. We provide the audience and handle the distribution — you bring the content, we bring the reach.

What's included
  • Full access to our 25k allocator list
  • Campaign setup and distribution
  • 8–10 email sends per campaign cycle
  • Weekly performance reporting
  • Domain verification support
  • Unsubscribe management
Most Popular
Intermediate

You have a direction but need a partner to sharpen and develop your message. We take your ideas and turn them into compelling, allocator-ready content.

Everything in Basic, plus
  • Collaborative content development
  • Drafting & revision of email campaigns
  • Copy aligned to your investment thesis
  • Input review cycles before launch
  • LinkedIn post support
Full Service

Hand us the keys. We handle everything from strategy to send — topic development, copywriting, design, testing, and distribution.

Everything in Intermediate, plus
  • End-to-end campaign strategy
  • Topic ideation & full content creation
  • Brand voice development
  • Preview & approval before every send
  • Proactive campaign optimization
About Us

We've spent years on both sides
of the allocator relationship.

Brand Forward was built by marketers who understand the investment management world from the inside. We didn't stumble into this niche — we've been marketing to RIAs and family offices for years, testing what works and discarding what doesn't.

That experience is your unfair advantage. Our proprietary 25,000-contact list was built relationship by relationship. These aren't scraped emails — they're vetted RIAs with meaningful alternative investment allocations and family office decision-makers who actively conduct due diligence.

Our campaigns consistently achieve open rates of 36.5% and click-through rates of 17.4% — results that speak for themselves when the industry average sits at 20.5% and 1.8% respectively.

We believe great investment managers deserve to be found by the allocators who need them most. That's the business we're in.

~9k
RIAs with alternative allocations
Registered investment advisors with 1% or more allocated to private placements — the highest-quality segment of our network.
3k
Family office investment contacts
Decision-makers responsible for investment research and due diligence at firms that actively use alternative investments.
13k
Alternative-focused RIAs
A broader base of advisors known to use alternative investments — expanding your campaign's reach beyond the core allocator audience.
Get Started

Ready to put your fund
in front of 25,000 allocators?

Getting started is simple. Send us a message and we'll reach out to schedule a brief discovery call. Most campaigns launch within 4–6 weeks of signing an engagement.

Principal JP Parker
Email jp@gobrandforward.com
Phone 607-239-0566